A unique collaboration to build a sustainable future for fashion


January 26, 2023 | By RetailME Bureau

A unique collaboration to build a sustainable future for fashion

Technology major Epson has partnered with Japanese fashion designer Yuima Nakazato and his eponymous YUIMA NAKAZATO brand for the ongoing Paris Haute Couture Fashion Week Spring – Summer 2023 to unveil creations that are both stunning and sustainable. In addition to utilising Epson’s digital textile printing to reproduce his unique and creative worldview YUIMA NAKAZATO realised some of its creations with the help of a new, more sustainable and potentially industry-transforming textile production process.

Epson’s dry fibre technology, which is already used commercially to recycle office paper and which requires virtually no water has been adapted to produce printable non-woven fabric from used garments. The new fabric production process was revealed in Paris as part of a three-year collaboration between Epson and YUIMA NAKAZATO and was used in the creation of items for the first time during the latter’s runway show at the Palais de Tokyo on January 25, 2023.

The collaboration between Epson and YUIMA NAKAZATO builds on the success of the company’s printing support for his couture and evolves the level of his creations to enable the low-impact production of high-quality custom garments. Both Epson and YUIMA NAKAZATO are keen to raise awareness of the water and material waste associated with excess production. The Paris Show illustrates how switching to digital textile printing using more environmentally friendly pigment inks offers the fashion industry a more sustainable and less wasteful means of textile printing.

The fabric taken to create the latest YUIMA NAKAZATO fashion line was derived from material from used garments sourced from Africa, the destination for many discarded garments from elsewhere in the world. Nakazato visited Kenya where he collected around 150 kg of waste garment material destined for the “clothes mountain” of discarded textiles. Epson then applied its dry fibre process to produce over 50 metres of new re-fiberised non-woven fabric, some of which was used for printing with pigment inks with Epson’s Monna Lisa digital printing technology.

Explaining the importance of the technology Hitoshi Igarashi from Epson’s Printing Solutions Division said, “Although in its early stages, Epson believes its dry fibre technology combined with pigment ink digital printing could offer the fashion industry a much more sustainable future, significantly reducing water use while allowing designers the freedom to fully express their creativity. Dry fibre technology applied to the fashion industry offers the possibility of producing material for new clothes that have been recycled from used garments.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B




Download Images RetailME Magazine