Dubai-based holding company Meraas has announced the launch of Hub Zero, the region’s first immersive entertainment park devised to offer innovative experiences created in association with world-famous video game developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix.
Hub Zero will be located at City Walk, an urban lifestyle destination in Dubai, and is scheduled to open this summer. The state-of-the-art indoor entertainment destination will comprise a total of 18 thrilling attractions, rides and experiential zones, with a substantial number exclusively developed for Hub Zero.
As the region’s first indoor theme park based on video games, Hub Zero is set to address the increasing global demand for innovative and distinct gaming experience. In 2014, the total consumer spend on the games industry was $22 billion. The global market for video games was predicted to jump by 9.4% in 2015, with researchers predicting that at this pace global revenues will reach $107 billion in 2017.
In the ever-evolving entertainment industry, Hub Zero introduces a new dimension of electronic gaming by inviting visitors to immerse themselves in a vibrant virtual environment and delve into a world of their favourite gaming characters and ‘Live the Game’. Several rides will be powered by artificial intelligence and will feature real-time engines to provide an unmatched interactive and non-predictive gaming experience.
Spread over an area of approximately 161,000 sqft on two levels, the immersive entertainment park will also feature an extensive e-Sports LAN gaming zone and a children’s play area. Furthermore, the three Hub Zero event rooms will offer a unique setting for private celebrations and get-togethers. Shopping enthusiasts will be offered a wide-ranging collection of Hub Zero and video game merchandise. Several themed food outlets will provide refreshments and help visitors prep-up for the next round of adrenaline-fueled activities.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
An evening where global retail leadership met Saudi Arabia’s rising influence in
Under the patronage of His Royal Highness Prince Saud bin Mishaal bin
Alandalus Property Company is one of Saudi Arabia’s leading real estate investment
Red Sea Markets Company unveils a transformative evolution to Red Sea Mall,
The Point represents a strategic partnership between the Red Sea Markets For
Azad Properties, a leading real estate developer in Saudi Arabia, has signed a Memorandum of Understanding (MoU) with the National Housing Company (NHC).
In an era where digital transformation is pivotal, shopping malls are not
This panel discussion at MRF 2024 explored the evolution of retail spaces,
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
Previous Article
