Polish retailing company LPP – that owns six clothing brands Reserved, Tallinder, Cropp, House, Mohito and Sinsay – has recently opened the largest clothing store of its flagship brand Reserved in Russia at Galeria shopping centre in St. Petersburg.
It is the largest investment made by the company in the Russian market this year. In 2016, the company plans to expand its network of stores in Russia by another 10%.
“Our presence in Russia is important for the development of LPP,” says Sławomir Łoboda, vice president of LPP responsible for development and investments. “We are one of the industry leaders in Central and Eastern Europe. The opening of such a large store in the best shopping centre in St. Petersburg is a signal that in 2016 we will strengthen our position in this market.”
LPP Group began its operation in Russia in 2002, and over the past four years the surface area of its stores in the country quadrupled. Currently it operates 280 stores in Russia, which in 2015 recorded sales revenue of PLN836 million, accounting for 16% of LPP Group total revenue.
Key shopping malls play a pivotal role for the success of fast fashion brands in the Russian market. “It is, therefore, no coincidence that our new, record-breaking in terms of surface area, Reserved shop is located at the Galeria shopping mall in St. Petersburg,” observes Anna Pilugina, LPP Group director in Russia.
In fact Russian consumers increasingly prefer to shop at malls rendering street retail less attractive from a business perspective. “We want to be where our collections are selling best. A good example is the Galeria shopping mall again where our Cropp store records high sales,” Pilugina explains.
The LPP Group will continue developing and conquering new markets. In 2014, the company debuted in Germany; in 2015 it opened its first stores in Egypt, Kuwait, Qatar and Saudi Arabia; and in 2016 in the UAE. This year LPP Group plans to open a franchise network of its stores in Belarus and Kazakhstan.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
An evening where global retail leadership met Saudi Arabia’s rising influence in
Under the patronage of His Royal Highness Prince Saud bin Mishaal bin
Alandalus Property Company is one of Saudi Arabia’s leading real estate investment
Red Sea Markets Company unveils a transformative evolution to Red Sea Mall,
The Point represents a strategic partnership between the Red Sea Markets For
Azad Properties, a leading real estate developer in Saudi Arabia, has signed a Memorandum of Understanding (MoU) with the National Housing Company (NHC).
In an era where digital transformation is pivotal, shopping malls are not
This panel discussion at MRF 2024 explored the evolution of retail spaces,
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
Previous Article
