Social media platforms such as Facebook, Twitter, Instagram and WhatsApp are being heavily leveraged by retailers around the world to popularise their brands as well as build connect with consumers. British shoe brand Clarks seeks to reach out to the youth through its digital campaign for Clarks Originals on WhatsApp.
The brand is using WhatsApp to revive the history of its desert boot in a campaign called ‘From Rats to Rudeboys’, which will tell the story of the boot’s design through three characters from ‘subculture movements’ who incorporated the shoe into their style.
Through a series of WhatsApp messages, the characters representing ‘mods’, ‘the enraged’ and ‘the rudeboys’ will bring to life the cultural relevance of the brand. This campaign will also include teaser films on social media.
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In 2020, global health & beauty retailer AS Watson Group signed its
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Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
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For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
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Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
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Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
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The global sporting and athletic goods market grew from $165.28 billion in
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Hybrid shopping is the primary buying method for 27% of consumers, found
Regional e-commerce major noon.com has completed the acquisition of the online fashion
Online flowers and gifting destination Floward has raised $156 million in its
Online retail sales surpassed $1 trillion in 2022 for the first time
Earlier this year (in July to be specific) French brand Sandro announced
Airport retailer Dubai Duty Free’s total sales on its 39th anniversary topped
Online share in FMCG sales has been growing all over the world,
Online retailer SHEIN has adopted digital thermal transfer printing to accelerate printing
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