Spanish retailer Inditex Group’s fashion brand Zara has partnered with a fashion tech company called Circ launching a first-of-its-kind women’s capsule collection made using recycled polycotton blended textiles. With this Zara takes a pivotal step towards circularity in fashion, making the collection showcasing on-trend and light garments in burgundy tones available across 11 markets.
Zara and Circ have broken down blends of polyester and cotton referred to as “polycotton” into new recycled raw materials to create new garments. Circ’s recycling technology successfully separated polycotton blended textile waste and recovered both cellulosic and synthetic fibres. Utilising this technology Zara and Circ have created a collection featuring lyocell garments made with 50% recycled polycotton textile waste and polyester garments with 43% recycled polycotton textile waste.
“This first-of-its-kind collection demonstrates that innovation in new fibres and collaboration with specialised experts are two key pillars in advancing the circularity of the textile industry. Circ’s technology opens the door to effectively separate and recycle any blend of polyester and cotton which is one of the most common textile blends in clothing. At Zara and Inditex, we want to lead the transformation of our industry by creating fashion collections rooted in circularity,” stated Javier Losada, Inditex Chief Sustainability Officer.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
‘Landmark Circulife’ aims to transform used fabric into valuable recycled fibres to be reused in new products.
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
From being one of the first retailers in Dubai to ban single-use
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Kuwait-headquartered regional retail conglomerate Alshaya Group’s sustainability strategy is centred around three
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Almost 70% of MENA-based organisations claim to have bold sustainability ambitions with
UAE-based diversified business GMG launched its sustainability report sharing insights on its
From ethical and local sourcing to adopting cutting-edge technologies to curb food
Previous Article
