Demand for oud notes in fragrances surge 300% during Ramadan
It is a misconception that only eating habits change during the holy month of Ramadan; scent preferences change as well, indicates KSA-based online platform Golden Scent. For instance, consumer search and demand for oud notes in fragrances and bakhoor surged over 300% during Ramadan traditions.
Similarly, as musk is often associated with religious significance during the Ramadan period it becomes among the top 10 sought after ingredients and notes increasing in demand and searches by over 200%.
While in recent years tobacco notes in fragrances has seen a high demand particularly for Ramadan gifting. Additionally, people also start to look for home accessories such as incense burners and aroma diffusers for a special Ramadan experience especially during gatherings.
“Oriental fragrances and Arabic brands are still far from aligning themselves with the local traditions when it comes to Ramadan, unlike fashion where many big brands are now releasing Ramadan collections and special releases,” observed Darine El Sabbagh, Managing Director of Golden Scent.
Yet, changes are visible as platforms such as Golden Scent are leveraging peak business periods and special occasions including Ramadan and Eid to launch exclusive collections to inspire consumers. For example, Golden Scent is all set to launch ‘Caviar Bakhoor’ a first-of-its-kind concept in the region.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Riyadh’s beauty scene is about to welcome one of the world’s most
Convenience in healthcare used to mean a pharmacy close to home. Today,
New space offers personalised experiences, live demos, and a deeper dive into
Gymshark, the UK-based fitness apparel brand, has made its highly anticipated retail
Aster Pharmacy, the retail arm of Aster DM Healthcare, has officially entered
One of the leading pharmacy chains in Australia, Chemist Warehouse has recently
UAE-based hair care startup Zaphira Nature is created to meet the needs
By harnessing the power of artificial intelligence (AI), data and digital innovation,
Taking place on the sidelines of Messe Frankfurt Middle East organised Beautyworld
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
A razor-sharp focus on leveraging technology to create immersive experiences and accelerate
The short answer is, yes. Beauty tech, which means integration of technology
Previous Article