Under Armour appoints Stephanie Linnartz as President & CEO

Athletic performance apparel, footwear and accessories brand Under Armour has appointed Stephanie Linnartz as President & CEO and member of its Board of Directors effective February 27, 2023.

Commenting on Linnartz’s appointment, Kevin Plank, Under Armour’s Executive Chair and Brand Chief said, “As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand. She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”

“Responsible for leading Marriott’s multi-billion dollar digital transformation, driving scale through continuous brand innovation across the portfolio, developing premier sports league and team partnerships, while architecting the extraordinary growth of its loyalty programme – the board is confident that Stephanie – along with our leadership team and all of our key stakeholders – will accelerate our ability to realise the substantial opportunities for Under Armour as both an operating company and aspirational brand.”

Upon Linnartz joining the company, Colin Browne, who has served as interim President and CEO since June 2022, will continue in a leadership role by resuming his position as Chief Operating Officer.

“Colin is a world-class industry professional and has done a terrific job leading throughout the transition. Highlights include refining our long-term strategy by tripling our total addressable market, validating the renewed growth fundamentals necessary to establish sector leadership and championing our UA team culture. The board and the entire organisation are grateful for his continued leadership and are fortunate to have such an important partner for Stephanie,” Plank added.

Meanwhile Linnartz stated, “Under Armour is an iconic brand with a huge opportunity ahead. This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence. I look forward to joining the incredible UA team, partnering with Kevin and the board, and leading this amazing company into its next chapter, delivering for athletes, teammates, customers and shareholders.”