How metaverse is revolutionising the fashion industry

In collaboration with Middle Eastern fashion designer Aiisha Ramadan metaverse project Eikonikos is entering the multi-billion-dollar digital fashion industry with forthcoming launch of non-fungible tokens (NFT) collections. The new collaboration is expected to set a milestone in the evolution of digital fashion industry.

Eikonikos is one of the biggest metaverse projects on Cardano blockchain platform. The metaverse project is envisioned to transform the landscape of e-commerce, gaming and learning and provide immersive and photorealistic experiences for users. On August 5, 2022, Eikonikos had launched premium genesis NFT passport for the global Web 3 community.

The metaverse is revolutionising the fashion industry and changing the way we perceive fashion. The idea of digital fashion can be difficult to comprehend and strange concept to many. However, digital fashion and NFTs are taking Web 3 community by storm. The NFTs can be used to authenticate digital products. It is fundamentally transforming digital ownership and creative economy.

Leading fashion commentators cite fashion NFTs has potential to open avenues for new products and services, brand extensions and loyalty rewards, perks and access to exclusive events. Early this year, the first ever Metaverse Fashion Week was held featuring luxury brands and digital-native designers. There is also wave of engagement and enthusiasm from luxury brands through gaming universe to leverage this opportunity.

“What is not possible in the physical realm is possible in the metaverse. Our digital fashion transcends the physical reality. Eikonikos Digital fashion NFTs is not limited to clothing for avatars. These NFT clothing will have special powers in the gaming world. We give 100% ownership for NFT holders and possibility of commercialising them. For instance, an aspiring designer can buy, own and even create physical products of these NFT designs. We are at the biggest evolution of the fashion industry. We are here making it,” said Vasif Mohamed, Founder and CEO of Eikonikos.

As digital fashion evolves and blur boundaries of physical and digital, a subculture of fashion that includes avatar fashion, digital influencer styling, fashion NFTs and even digital clothes rendered onto real people will become mainstream. According to figures from investment bank Morgan Stanley, the digital fashion industry could be worth $50 billion by 2030.

GenZ and millennials are already spending more and more time in metaverse. They are also spending money to buy virtual clothes and in game assets for avatars. In fact, fashion is one of the top categories younger generations seek to spend money inside metaverse. Digital fashion has become a way of personal expression to the newer generation.

Eikonikos’ newly announced partnership with Ramadan to launch fashion NFTs is to leverage this emerging market. The collaboration will bring a unique set of NFT collections to the world. The project combines fashion, art, blockchain technology, spirituality and healing to bring astonishing collection of digital fashion NFTs.

“The role of the metaverse in health and wellness will expand our ability to go to places in our minds we never thought we could reach. A lot of people have trouble imagining what their aura is like, what their chakras are like so the metaverse is going to help us to manifest those long spoken about ideas and healing methods into something more tangible for people to feel and see more, it takes us to different dimensions of healing,” Ramadan added.

“This NFT drop is only the beginning. We are excited to explore how immersive 3D and AR experiences will further transform digital fashion. Online gaming, virtual events, learning and unique NFTs are just few of the experiences and elements of the Eikonikos metaverse,” concluded Chady Jriege, Co-Founder and Chief Financial Officer of Eikonikos.