First BFL Shopping Centre opens in the UAE

UAE-based retail group Brands For Less Group (BFL) launched its first shopping centre in Motor City, Dubai which features the group’s first ‘Brands For Less’ flagship store. The flagship store also features the group’s other concepts such as Homes For Less, Toys For Less, and Muy Mucho. Further the group will also launch its new concept ‘Beauty For Less’ as a standalone store in the shopping centre. The new Beauty For Less store will offer customers a comprehensive shopping experience through a range of beauty services at great value, and will feature premium beauty products.

The BFL Shopping Centre will house the group’s standalone Luxury For Less store, as well as branches of Costa Coffee, HMC Clinic and Life Pharmacy. The shopping centre has a designated space where children can engage in recreational activities, while their parents’ shop. The new BFL Café is also set to provide customers with a warm and inviting space to relax, as part of their shopping experience. Through these new features, the group intends to provide its customers an integrated, unique experience under one roof, with their varied range of offerings, while employing the brand’s renowned off-price business model.

As the first BFL Shopping Centre opens in the UAE, CEO and Co-founder of BFL Group Toufic Kreidieh, said, “The launch of our new BFL Shopping Centre makes us extremely happy, as our stores across the region have been well received by both new and old customers. The new shopping centre comes as a delightful surprise for our customers and is our way to appreciate their trust in us as a brand. In addition, we have also added our new ‘Beauty For Less’ concept store to our current line-up of stores, in efforts to provide customers with quality beauty products and services, at the best possible price. The BFL Group strives to offer its customers an integrated experience by bringing all our concept stores under one roof, and this represents a major milestone in our journey.”

“By making premium products more affordable, we want consumers to be able to access their favourite brands at a greater value. Similarly, our teams have also worked relentlessly to come up with unique and customer-oriented, such as our exclusive ‘Treasure Hunt’ model, that provides consumers with a distinct shopping experience. This further reflects our loyalty to customers and motivates us to improve and broaden our range of offerings,” he added.