VOX Cinemas in partnership with Dubai Autism Center has introduced Sensory Friendly Screenings, a unique cinema experience which has been designed to make moviegoing more inclusive and accessible. The weekly screenings are adapted in a variety of ways so children with sensory sensitivities can enjoy the latest releases.
To reduce overstimulation, Sensory Friendly Screenings feature adjustments including reduced audio volume, dimmed lighting for the duration of the film, the removal of trailers and a smaller number of guests in the auditorium. Families can also bring their own snacks to accommodate for any special dietary requirements.
This will be hosted at VOX Cinemas in Mall of the Emirates, Yas Mall, City Centre Sharjah, City Centre Fujairah, Al Jimi Mall and City Centre Ajman before being rolled out in Saudi Arabia and Egypt.
“At VOX Cinemas, we believe that going to the movies is a magical experience that should be enjoyed by everyone and we’re delighted to partner with Dubai Autism Center to provide this new offering. Sensory Friendly Screenings have been specially designed to make moviegoing more accessible and enable children with sensory sensitivities to enjoy quality family time while watching their favourite movies. This new and unique cinematic experience underpins our commitment to continuously innovate and diversify our offering in line with guest feedback and emerging trends,” said Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
“We’re extremely proud to collaborate with VOX Cinemas, which is known for its innovative experiences across the region. For some moviegoers the cinema environment can be overwhelming or overstimulating due to the loud noises and bright lights but, with the special adaptations in place, Sensory Friendly Screenings ensure that children with sensory sensitivities and their families don’t miss out on the collective experience of watching their favourite films on the big screen,” said Mohammed Al Emadi, Director General and Board Member of Dubai Autism Center.
VOX Cinemas recently won ‘Best Cinema Experience’ at the MENALAC Awards for the second consecutive year. Demonstrating its commitment to innovation and providing an exceptional cinema experience, VOX Cinemas has introduced Sensory Friendly Screenings just one month after launching Snow Cinema at Ski Dubai, the region’s first cinema in the snow. The new experience complements VOX Cinemas’ portfolio of world-class experiences which includes Drive-In Cinema at Mall of the Emirates; OUTDOOR, an open-air concept and THEATRE and GOLD, luxury experiences that combine fine food and film.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
Established in 2019, as the first homegrown cinema brand in the Kingdom
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Dubai’s independent arthouse Cinema Akil has revealed the opening of its seasonal
The Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public
“At IMG Worlds our goal is to provide guests with innovative, immersive
Being Human Clothing was founded in 2012 to further the objective of
Owned and operated by Al Ghurair Properties, GLITCH is ready to take
Previous Article
