Apparel Group recognised by DED as a consumer-friendly company

Dubai-based Apparel Group’s nine brands win DED’s Consumer-Friendly Company recognition. These brands include Tommy Hilfiger, Beverly Hills Polo Club, Dune London, Charles & Keith, Aldo, Naturalizer, R&B, Skechers & Athlete’s Co.

Dubai Economy revealed the preliminary results of the evaluation of businesses for their consumer friendliness for the first time. The assessment was the first-of-its-kind consumer-friendly standards conducted in the region. Launched last year by the Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy, it seeks to establish an integrated system for businesses to develop the customer experience and services provided by them.

The four evaluation criteria are grouped under two themes – sustainability and competitiveness. The sustainability theme includes the strategy and communication criteria, while competitiveness covers customer care and development. Overall, companies scored an average score of 75.8% during the evaluation, while sustainability alone scored an average of 79.77% and competitiveness, 72,55%. Businesses are evaluated periodically for consumer-friendliness will support them in evolving strategic plans and channels for communicating with consumers. The results of the first evaluation provide an opportunity for businesses to elevate their consumer-friendliness across both themes.

“It’s a great honour for Apparel Group to be recognised and celebrated by the Department of Economic Development (DED) as a ‘Consumer-Friendly’ Company. We are immensely proud that all our nine participating brands have excelled in the evaluation criteria standards,” says Nilesh Ved, chairman, Apparel Group.

“At Apparel Group, every day, we strive towards a higher level of customer satisfaction and exceptional customer experience. The intensive Consumer-Friendly Standards evaluation allowed us to self-assess our existing standards and provided us with the opportunity to deep-dive into our customer-relationship processes and continually improve them. Participating in this evaluation process also provided us with the opportunity to market our exemplary practices. It was a great internal benchmarking exercise, where different brands within the group got an opportunity to share best practices. We thank Dubai Economy for their hands-on approach and always guiding us through this process,” Ved adds.