Dolce & Gabbana digital concierge service
Middle Eastern luxury retailer Chalhoub Group is offering a digital concierge service that allows customers to have access to in-store beauty and fashion advisors from the comfort of home. A virtual, cloud-based solution, this digital concierge service is one of Chalhoub Group’s many initiatives to take its omnichannel journey to the next level by creating a channel-agnostic, personalised shopping experience.
Also watch: Accelerating digital transformation
The digital concierge service, created in collaboration with a UAE-based technology start-up GetBEE, is available across its 15 fashion and beauty brands – including Faces, Dolce & Gabbana and Lancôme. These brands were onboarded to a collaborative e-retail platform, which allowed their beauty and fashion advisors to interact and engage with their customers using conversational commerce technology.
“We understand and love our customers. It is one of the most important elements of our successful digital transformation journey that we become more and more obsessed about them, putting them first, and finding innovative ways to delight them,” said Kristof Lukovich, head of digital for beauty at Chalhoub Group. “This means testing new channels and finding the right partners in this important mission. It is all about the customer experience. It is a very exciting time to be in retail, and work on hybrid and omnichannel projects together with our luxury brands.”
An increased focus on contactless purchases was noticed in March 2020, following the impact of the COVID-19 pandemic, growing the number of e-services for customers within the UAE by 150%. As Chalhoub Group’s digital transformation journey was well underway much before the pandemic, it witnessed a demand surge during the lockdown period and created a sustainable way to continue in a post-COVID world.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
