Amidst the current uncertain and challenging times owing to the COVID-19 crisis, consumer habits and behaviours are changing rapidly. To avoid going to stores, where there is a higher risk of infection and a potential lack of inventory on the shelves, customers are moving to online retail, even with potentially longer delivery timelines, observes Mona Ataya, founder & CEO, Mumzworld.com.
“At Mumzworld.com, we have seen a substantial uptick in demand. In these difficult times, we are offering real-time solutions to mothers with limited avenues to get their mandatory needs fulfilled. Now, more than ever, we are more committed to our vision of serving mothers safely. Resultantly, our sales are up across all key categories,” says Ataya.
As such, Mumzworld.com is doubling its business year-on-year. The brand has expanded its reach regionally, scaling rapidly in the Kingdom of Saudi Arabia (KSA), which now accounts for more than 50% of its business. On the product side, Mumzworld.com carries over 240,000 SKUs as a result of increased depth in existing categories and expansion into natural adjacencies, more than 25,000 being exclusive SKUs.
“While we are the official retailer of more than 4,000 brands, bearing in mind the current situation, our sourcing team is working round-the-clock to curate even more products to keep families safe and entertained. Most importantly, they are working hard to ensure that customers get these products in time with ‘Yalla’ – our same-day delivery service,” Ataya shares.
The full story is featured under ‘My Page’ section in the April edition of RetailME. Subscribe / request for your copy of April 2020 e-edition: https://www.imagesretailme.com/product/images-retailme-april-2020/
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Asda, the UK’s third-largest grocery retailer, has strengthened its partnership with Deliverect
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Homegrown Ventures announced its investment in PawPots, an innovative provider of fresh,
Speed and accuracy have become non-negotiable in the current logistics landscape. In
Dubai, UAE – 19 May 2025 – FancyTech A&M (Advertising & Marketing) Awards, is
The Retail Reboot Summit 2025 culminated spectacularly with the inaugural FancyTech A&M
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
Pet ownership in the UAE has transformed dramatically over the past two
Previous Article
