Fashion, food and entertainment have been infused to create a hip environment at Boxpark – an urban destination by Meraas – for the launch of HYPE DXB. Running from February 26 to March 14 HYPE DXB invites street style shoppers to discover special collections from local and international creators, while having exciting gastronomic experiences.
For HYPE DXB, Boxpark has collaborated with Elevate Middle East, a unique pop-up fashion and design concept; The HUB, a creator of outdoor dining and entertainment spaces; and Urbanist, a hub for contemporary fashion and design.
“HYPE DXB represents the trendiest lifestyle event in 2020, where hip street fashion meets art meets food in a friendly and laid-back California-style setting. Everyone has something to see, do, buy or eat,” said Amjad Malki, co-founder, Urbanist.
More than 30 designers are presenting their avantgarde street-style clothing, handbags, shoes, accessories, home décor and jewellery designs at HYPE DXB. To celebrate Dubai Food Festival, The HUB has brought a selection of innovative street food concepts from around the world to Boxpark.
In addition to the outdoor shopping experience, artists such as Zeina Salameh and Baya Ceramic are setting up shop at the destination to create masterpieces during the event. Meanwhile, children can paint on graffiti walls at the activity corner, created especially for the occasion, while a DJ and live performers set the mood on weekends.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
An evening where global retail leadership met Saudi Arabia’s rising influence in
Under the patronage of His Royal Highness Prince Saud bin Mishaal bin
Alandalus Property Company is one of Saudi Arabia’s leading real estate investment
Red Sea Markets Company unveils a transformative evolution to Red Sea Mall,
The Point represents a strategic partnership between the Red Sea Markets For
Azad Properties, a leading real estate developer in Saudi Arabia, has signed a Memorandum of Understanding (MoU) with the National Housing Company (NHC).
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
