Home-grown Asian soul food brand by Sarood Hospitality, The Noodle House has announced the opening of a brand-new branch in Jumeirah Beach Residence (JBR).
The new venue is located in the heart of The Walk at Bahar in JBR and the official launch will take place on September 1, with special offers running through to September 3. To mark the occasion, every 20th customer through the door will eat for free, up to a maximum amount of AED200.
“We are delighted to open our latest branch, a doorstep dining option in a busy and hugely popular destination for residents and tourists alike. The new outlet enables us to share multiple new Asian soul food dishes that are a result of our ‘Asian Soul Tour’ earlier this year serving up authentic flavours and our ‘sticks-hands-spoon’ mantra with an even greater audience,” says Stefan Borchardt, brand chef of The Noodle House.
The new restaurant has a capacity of 90 covers. Features include an interactive screen which gives diners the option to take a selfie against branded filters, as well as a façade with an eight-metre glass frontage, plus integrated video and artwork on internal areas.
“This year we have already enhanced the customer dining experience through a number of sustainable initiatives and other operational changes such as a safety scheme or our delivery drivers, and I look forward to our new customers experiencing our new approach,” adds Borchardt.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
Previous Article
