The Saudi Entertainment Ventures Company (SEVEN), which is fully owned by the Public Investment Fund (PIF), announced on March 11 the launch of the second family-friendly entertainment destination after the first project in December 2018.
It is situated on the intersection of Salah Ad Din Al Ayyubi street and Al Nahda in Riyadh, the capital city of Saudi Arabia. Spanning 1.45 million sqft, the entertainment complex which is in the Al Rabwa district will feature a variety of themed restaurants, retail stores and quality entertainment.
“The development of our entertainment destinations will expand across the Kingdom to all regions and boast a diverse line up of exciting entertainment,” said Abdullah Al Dawoud, Chairman of SEVEN.
“The site was strategically chosen for several reasons, including its proximity to the Riyadh Metro due to open in 2021, and to service the large population in that area,” added SEVEN CEO, Bill Ernest.
With the launch of SEVEN in 2017, PIF expects the company’s projects to serve more than 50 million visitors each year, provide more than 22,000 direct jobs and contribute to the GDP with approximately SAR 8 billion by 2030. SEVEN will also be a key element in diversifying entertainment selections in the Kingdom with new capital to support the growth of the sector and diversify the Saudi economy in the short and long terms.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Under the patronage of His Royal Highness Prince Saud bin Mishaal bin
When Crossword Bookstores decided to take its first step beyond India, Dubai
The Little Things, a pop culture lifestyle and collectibles retailer, has opened
Founded in March 2023, Ground Control Entertainment is quickly establishing itself as
In today’s fast-evolving retail ecosystem, the hotel industry is crucial in shaping
The intersection of retail and tourism has never been more dynamic than
Alshaya Group announces the opening of two standalone Disney Stores in the
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
