Emirati home-grown concept and candy haven, Candylicious, has opened two new stores in Dubai International Airport, Terminal 3 and At The Top Burj Khalifa.
Serving sweet moments for close to a decade now, the new stores feature a fresh brand identity and a design that bring to life a new Candylicious world using wall art, technology and theme park inspired experiences. Guided by the original essence of this well-loved brand, such as the iconic Candylicious tree and plane, the new experience is designed to activate the senses like never before.
At the heart of the modernised design lies a sweet new Candy City, featuring 3D design, inspired by many sweet moments of Dubai itself. Populated by a series of new Candylicious characters, the Candy City offers a delightful new destination sure to bring smiles to residents and visitors alike.
Adventurous wall art, commissioned from local Dubai resident artist Myneandyours, is modern, playful and bold. Featuring a continuation of the Candy City, it grows to become a Candy-inspired land. The characters are further brought to life through the use of digital technology with an interactive version where guests play a character from the city and catch candies from the tree through a motion sensor game, Candylicious Play. Introduction of new immersive experiences, expressive in-store content and a personalised gift bar takes the new stores to the next level of experience.
From a design perspective, the team at H2R Design brought modernity and freshness to the concept – making it an imaginative retail experience. Defined as Candylicious 2.0, the design celebrates contrasts of dynamism and childlike playfulness, excitement and charm. A key pillar of the design and new brand identity was that it should, whilst becoming a modern engaging experience, stay true to the original brand. This allowed the team to develop a charming blend of features within each unique area of the store.
Functional spaces have grown to become sculptural Candy City inspired installations, creating out of the ordinary excitement and visual elements inspired by youthful wonder. Playing with the brand’s vibrant colour palette and clean shapes to ornament the overall space, has led to the creation of a colourful, strong and elaborate interior space that lends itself to exploration and experimentation providing a fun, dynamic and playful retail experience.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
Previous Article
