The 23rd edition of Beautyworld Middle East, the region’s largest international trade fair for beauty products, hair, fragrances and wellbeing, opened today (May 8) with a new record in exhibitor numbers and exhibition space covered. It was opened by Eng. Dawood Abdulrahman Al Hajiri, director general of Dubai Municipality.
Spanning 656,600 sqft at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades. Running until May 10, the annual three-day event has grown by 10% year-on- year in exhibitor numbers, and 11% in exhibition space covered.
The impressive international essence is underlined by the presence of 24 country pavilions from Argentina, Brazil, California, China, France, GCC, Germany, Hong Kong, India, Italy, Japan, Korea, Morocco, Pakistan, Poland, Spain, Singapore, Taiwan, Thailand, Turkey, the UK and the US. Among the debut pavilions are Peru, Palestine and Russia.
More than 100 exhibitors are launching products in the Middle East and Africa (MEA) beauty and personal care market that, according to Euromonitor International, is set to grow from $32.7 billion in 2017 to $47.5 billion by 2021.
“Twenty three years on since its first edition, and Beautyworld Middle East continues to flourish thanks to healthy growth in regional consumer spending on beauty products and wellbeing,” says Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East. “Developing markets such as the MEA are among the fastest growing in the beauty industry, driven by rising disposable incomes and younger demographics that are increasingly connected and informed.”
Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery; Packaging, Raw Materials & Contract Manufacturing; Fragrance Compounds & Finished Fragrances; and Personal Care & Hygiene.
A new Natural & Organic section has also been added to the show floor this year, where more than 60 exhibitors are showcasing their clean, green and sustainable credentials across 7,535 sqft of exhibition space.
While international participation is at an all-time high, local support is also strong, with 199 UAE exhibitors covering 76,425 sqft of exhibition space – a 3% increase over 2017.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
Riyadh’s beauty scene is about to welcome one of the world’s most
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Convenience in healthcare used to mean a pharmacy close to home. Today,
New space offers personalised experiences, live demos, and a deeper dive into
Gymshark, the UK-based fitness apparel brand, has made its highly anticipated retail
Aster Pharmacy, the retail arm of Aster DM Healthcare, has officially entered
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
One of the leading pharmacy chains in Australia, Chemist Warehouse has recently
UAE-based hair care startup Zaphira Nature is created to meet the needs
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
