Dubai-based fashion retailer Splash has launched a uni-brand concept across its stores to revamp its product portfolio and offer a fresh store look, symbolising a year of new beginnings. Based on the philosophy of fashionism and taking cues from the Splash Fashion Show, the new store design is structured on the pillars of fashion, party and creativity.
In the first leg, Splash will revamp and refit close to 30 stores across cities, after which it will incorporate the change across all its stores over the next three years.
“Over the years we have seen an evolving pattern of peopleshopping at Splash irrespective of the brand name. We even conducted a research study using a 1,000 customer sample across the GCC to confirm our observations. This led us to adopt a strategy of introducing a uni-brand,” says Raza Beig, CEO of Splash.
Splash is a brand that caters to the everyday lifestyle needs of consumers, with collections for men, women and teenagers. Its wide-ranging portfolio sports 35 brands, of which 24 are designed in-house and 11 are international. The new concept brings together its in-house portfolio under one brand name – Splash, but with sub-categories like Splash Youth, Splash Smart, Splash Accessories, Splash Beach, Splash Vintage, Splash Active and so on, making it easier for customers to browse through the collections. It retains the original spirit of fun and functionality, with handtags on every item to ensure increased customer satisfaction and brand credibility.
Splash’s international brand portfolio will also see a rejig as newer designs and cleaner showcasing of merchandise is introduced in order to further engage customers and improve the shopping experience at Splash stores.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
Poltrona Frau has collaborated with the famed British Saville Row menswear designer,
Majid Al Futtaim Lifestyle has recently partnered with Italian brand Alessi. This
There is a common thread connecting the world’s earliest department stores from
With 23 years of excellence UAE-based Kalandoor Group is a professional interior
Ethical beauty brand LUSH has reopened its concept store in Dubai Mall.
Spread across 800 sqm (8,611 sqft), eyewear distributor Optitalia Group’s retail brand
Today, it’s not interesting enough to visit a supermarket that’s only about
Middle East’s luxury retailer Chalhoub Group’s homegrown fragrance brand Ghawali has opened
Sporting playful installations, the 2D makeover at Selfridges offers customers new ways
How to design retail spaces that are both inspiring & profitable? The
Interstore | Schweitzer is currently working on a “store of the future”
Previous Article