Carrefour, operated by Majid Al Futtaim in the UAE, has unveiled the region’s first grocery bus called Mobimart. This comes as yet another innovative format by the brand after Carrefour Marine, global-first sail thru store.
With an aim to make grocery shopping more convenient and accessible in certain underserved neighbourhoods and communities across Dubai, Carrefour Mobimart will visit Jafza – South Gate, Akoya – Juniper Cluster, Claret Cluster and Amazonia Cluster, Rahaba Kite Beach, Meydan – near Emirates Pilots Village, Jumeirah Village Circle, Jumeirah Village Triangle, Jumeirah Islands, and Sports City – Victory Heights.
“We’re constantly looking to find new ways to reinforce our position as the leading retailer in the region. This is what drives us to come up with unique concepts that reach our customers and satisfy their needs wherever they are. Carrefour Mobimart represents Majid Al Futtaim’s commitment to provide innovative, and seamless customer experiences to our shoppers, as we bring Carrefour to their doorsteps,” Phillippe Peguilhan, country manager of Carrefour UAE at Majid Al Futtaim Retail.
Carrefour Mobimart offers customers an extensive variety of daily groceries and fresh food, including a selection of organic produce, frozen food, snacks, beverages and light household items. The bus will visit various communities along its assigned route, with timed stops, parking just a short walk from shoppers’ homes.