Situated in the mezzanine floor of the new expansion of the mall, the new store spans over 1,200 sqft and offers apparel for men. The store opening also marks the launch of GANT’s SS20 collection.
The store concept reflects GANT’s seasonal messaging through styled looks, expo podiums, product talkers and lifestyle product presentations. Wall and furniture treatments canvased in shades of grey create a backdrop for the classic GANT blue on the textiles and are further broken up by a mix of darker and lighter muted tones.
The palette lining the new store is inspired by American sportswear and includes bold and vibrant yellow, orange, red, green, blue and pink. The high summer palette combines playful pastels with lots of crisp white, grounded by a washed-out darker navy and sun-faded yellow.