AYA (As You Are), an Arabic YouTube fashion show series targeting the digital native Gen Z viewers in the Middle East, run by an all-female team, is set to premier in the region this January. The first episode will air on YouTube on January 24, 2020.
A first-of-its-kind in the GCC, targeting the Middle Eastern youth, AYA’s episodes will cover a spectrum of themes, ranging from fashion and beauty to self-improvement and entrepreneurialism.
The faces behind AYA are Yara Algain, a Saudi beauty professional; Reem Al Hammadi, an Emirati who draws inspiration from the Saudian model, Shoq; Haya Al Yassin, a Syrian journalism student who hopes to empower female audience to dream outside the lines; and Moroccan Assia Mezyaine who is a public speaker.
Every episode, 20 minutes long, will see the hosts working on an exciting challenge. They will be guided by a guest UAE-based influencer who also happens to be an expert on the episode’s challenge. New episodes of AYA will be released on YouTube every Friday from January 24, 2020 onwards for free.