British luxury brand Ted Baker – part of retail conglomerate Al-Futtaim in the UAE – reopened the doors of its flagship store in The Dubai Mall in December 2019. The new store houses menswear, womenswear, footwear and accessories.
Ted Baker’s flagship location has undergone a tailor-made makeover. The new Ted Baker store draws inspiration from iconic British members’ clubs. Divided into individual, iconic sections, each room showcases the brand’s signature style and British wit.
On approaching the store, visitors are greeted by a picturesque English garden façade adorned with oversized hedges and grand metal gates. On entering the store, the visitor is led through to the lobby and the drawing room, with the store’s intricate detailing and finishes transporting them to the famous gentlemen’s lounges of London. This is, reportedly, Ted Baker’s most premium store in the world, evidenced by the Champagne flute chandelier and the upside-down hanging piano.