The Noodle House walks into JBR

RetailME Bureau

Home-grown Asian soul food brand by Sarood Hospitality, The Noodle House has announced the opening of a brand-new branch in Jumeirah Beach Residence (JBR).

The new venue is located in the heart of The Walk at Bahar in JBR and the official launch will take place on September 1, with special offers running through to September 3. To mark the occasion, every 20th customer through the door will eat for free, up to a maximum amount of AED200.

“We are delighted to open our latest branch, a doorstep dining option in a busy and hugely popular destination for residents and tourists alike. The new outlet enables us to share multiple new Asian soul food dishes that are a result of our ‘Asian Soul Tour’ earlier this year serving up authentic flavours and our ‘sticks-hands-spoon’ mantra with an even greater audience,” says Stefan Borchardt, brand chef of The Noodle House.

The new restaurant has a capacity of 90 covers. Features include an interactive screen which gives diners the option to take a selfie against branded filters, as well as a façade with an eight-metre glass frontage, plus integrated video and artwork on internal areas.

“This year we have already enhanced the customer dining experience through a number of sustainable initiatives and other operational changes such as a safety scheme or our delivery drivers, and I look forward to our new customers experiencing our new approach,” adds Borchardt.