Stella McCartney partners with LVMH

RetailME Bureau

British luxury fashion brand Stella McCartney and French company LVMH have joined hands to further develop the Stella McCartney House. While Stella McCartney will continue as creative director and ambassador of the eponymous brand holding majority ownership, the partnership aims to accelerate the global development of Stella McCartney House.

Commenting on the partnership, Bernard Arnault, chairman and CEO of LVMH, said, “I am extremely happy with this partnership with Stella. It is the beginning of a beautiful story together, and we are convinced of the great long-term potential of her House. A decisive factor was that she was the first to put sustainability and ethical issues on the front stage, very early on, and built her House around these issues. It emphasises LVMH Groups’ commitment to sustainability.

“Since the announcement of my decision to take full ownership of the Stella McCartney brand in March 2018 there have been many approaches from various parties expressing their wish to partner and invest in the Stella McCartney House,” shared McCartney. “While these approaches were interesting none could match the conversation I had with Bernard Arnault and his son Antoine. The passion and commitment they expressed towards the Stella McCartney brand alongside their belief in the ambitions and our values as the global leader in sustainable luxury fashion was truly impressive. The chance to realise and accelerate the full potential of the brand alongside Mr Arnault and as part of the LVMH family, while still holding the majority ownership in the business, was an opportunity that hugely excited me.”

“Partnering with M. Arnault, his family and LVMH is a big step for me and my family, but also the team at Stella McCartney. The brand has achieved so much since its launch, and this new partnership with LVMH is recognition of that work, but this I feel is just the start, and I look forward to a brilliant future together,” she added.

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