Japanese luxury confectionary brand Morozoff officially opened its doors in The Dubai Mall today (June 17). Located on the ground floor of the shopping mall, spanning approximately 900 sqft, the Morozoff store is four times bigger than the one at WAFI Mall
Sporting the Morozoff brand colour of green, the new store is hard to miss. The green is contrasted by hues of orange and beige, creating a vibrant ambience. In addition, a couple of new product ranges – including ice-cream and cheesecake – have been introduced at The Dubai Mall Morozoff store.
“Around 1.5 years ago we set up the Morozoff store at WAFI Mall and the results have been very pleasing. That led us to open a bigger store in The Dubai Mall,” says Deepak Motwani, group CEO, Emerald Star Group that holds the franchise rights for Morozoff in the region. “And now that we have introduced Morozoff’s world-renowned cheesecake at The Dubai Mall store, we are certain that customers have more reasons to visit us.”
Revealing forthcoming expansion plans, Motwani said the next stop for Morozoff could be Abu Dhabi, should the right location come available. Saudi Arabia, Kuwait and India are also on the horizon. Alongside expansion plans, according to him, Dubai will remain the major focus area for Morozoff in the region.