Emirates unveils its pavilion for Expo 2020 Dubai

RetailME Bureau

Emirates, the premier partner and the official airline of Expo 2020 Dubai, has unveiled the design and visitor experience concepts of its ultramodern pavilion for the 6-month mega-event.

The Emirates Pavilion’s design and visitor experience will utilise interactive technologies and design-thinking focusing on the future of commercial aviation. Emirates has already broken ground on the pavilion and construction began in March 2019.

“We are incredibly proud to unveil the first details of the Emirates Pavilion today, which celebrates the themes of Expo 2020 Dubai. The aim for our pavilion is very much in line with that of Expo 2020 Dubai, to stimulate connections, create experiences and foster creativity and innovation, inspiring a commitment for a better future. The forward-thinking experiences will highlight the best that is yet to come in aviation, and will be a platform to showcase how important mobility is for the world today and in the future,” said Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline & Group. “Emirates and the wider transportation ecosystem here in the UAE will play a key role in providing connectivity for a successful Expo 2020, and the economic impact of the transport, hospitality and tourism sector will contribute AED16.4 billion to the UAE economy, underscoring the vital role these industries play in generating economic value by bringing people together and breaking down barriers.”

Guided by the three themes of Expo 2020 Dubai – mobility, opportunity and sustainability – the Emirates Pavilion was designed to reflect the dynamic lines of aircraft wings ready to take flight. The 26 slanted architectural fins that cover the entirety of the pavilion will hold over 800 metres of LED lights to create multi-sensory effects and movement across the structure, showcased by light shows during every night of Expo. The latest fabrication technologies, building techniques and sustainable design elements will be used such as integrated solar arrays, sustainable off-site construction, responsive solar shading and a verdant landscape on both the inside and outside of the Emirates Pavilion.

The 3,300 sqm three-storey multi-function structure will be located in close proximity to the UAE Pavilion and within walking distance of the Al Wasl Pavilion, the epicentre of the Expo 2020 Dubai site. The Emirates Pavilion will have the capacity to welcome more than 56,000 visitors per month during Expo 2020 Dubai.

“Air travel has transformed the ability of people to experience everything that the world has to offer. Expo 2020 and Emirates as our Official Airline Partner, will be bringing all of that together in one place, Dubai, in 2020. And the Emirates Pavilion will tell the incredible story of the role that air travel will continue to play in transforming mobility and shaping our futures,” added Reem Al Hashimy, UAE Minister of State for International Cooperation and director general of bureau Expo Dubai 2020. “We are excited to be bringing the whole world together to experience this incredible mega event. For almost 170 years, World Expos have united people in a spirit of inspiration and excitement for the future, and have amazed them with innovation, culture, art, food and fun.”

 

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