HONOR expands its GCC footprint

RetailME Bureau

Smartphone e-brand HONOR pursues its GCC expansion plans by debuting its retail presence in Saudi Arabia with the launch of the first shop-in-shop at Jarir Ahasa Showroom in Riyadh. The same will be followed by charting a wider presence across the GCC with plans of opening several physical touchpoints in the pipeline.

The shop-in-shop is designed to create a comprehensive retail experience presenting youth in the Kingdom the opportunity to access HONOR’s robust portfolio of devices and accessories.

“GCC is a key focus region for us with a well-established smartphone penetration where HONOR is fortunate to enjoy a healthy customer base. The boom in consumption of technology in the region has paved the way for HONOR’s business strategy to adapt a more customer centric approach. Alongside the unveiling of our first shop-in-shop in the Kingdom, we are looking forward to consolidating our presence in the GCC with potential outlets in several other markets within the region aligning with our objective of reaching directly to our customers and being closer to them,” says Chris Sunbaigong, president, HONOR, MEA.

With the launch of the shop-in-shop, HONOR is all set to bring an interactive and customised shopping experience enhanced by the support of well-trained professionals, who will guide customers in their decision-making journey and provide exclusive consultation services.

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