Tommy Hilfiger lends support to social entrepreneurs

RetailME Bureau

American premium clothing brand, Tommy Hilfiger, owned by PVH Corp., has opened the applications for the Tommy Hilfiger Fashion Frontier Challenge. The global programme, in its second year, aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.

“The first chapter of this global initiative was an inspiring journey that put a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape,” said brand creator, Tommy Hilfiger. “Through the Tommy Hilfiger Fashion Frontier Challenge we continue to mentor and support social entrepreneurs who are putting their heart and soul into addressing issues they strongly believe in. This celebrates the entrepreneurial spirit and determined optimism at the heart of our brand DNA.”

Applications are open from March 21 to May 12, 2019. Interested businesses are invited to submit project proposals that focus on inclusive fashion. Over a multi-stage four-month process, applicants will be narrowed down to six finalists who will be invited to develop their project plans with the support of a team of dedicated Tommy Hilfiger subject-matter experts at the Campus of the Future in Amsterdam, the Netherlands. They will pitch their finalised concepts at the global Tommy Hilfiger Fashion Frontier Challenge Final Event in early 2020, where a prestigious jury panel will award €150,000 among two winners to support their ventures. The winners will also receive a year-long mentorship with Tommy Hilfiger’s experts globally as well as INSEAD experts, in addition to a place on the INSEAD Social Entrepreneurship Program (ISEP). An additional €10,000 will be awarded to the finalist who wins the ‘Audience Favourite Vote’.

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