US-based AMC Theatres seeks to improve guest experience by letting cine-goers order food online, through the AMC Theatres mobile app, in order to avoid queuing at the concession counters.
The food is prepared fresh and is ready at a designated time, allowing guests to get to the theatre and pick up their snacks at the Express Pick-Up kiosk located near concessions or, in select locations, have the food delivered right to their seat, skipping the concession line entirely.
The F&B mobile ordering service is now available at all AMC locations in Boston, Denver and Houston, with more markets expected to be added throughout 2019.
“We are routinely seeing some 45% of all AMC ticket purchases processed online, and the mobile order option is another way we’re making a trip to the movies more convenient for guests,” says Tonya Mangels, vice president, Product Marketing for AMC. “Now guests who are already breezing past the box office with their mobile ticket purchase can go straight to the express pick-up kiosk to grab their mobile-ordered food or have it delivered to their reserved seat, depending on the location.”