Sephora announces expansion in the US

RetailME Bureau

French beauty retailer Sephora has announced plans to open in 35 new locations across the US in 2019.

With a multi-channel outlook, the new Sephora stores will offer over 13,300 products from more than 200 brands, while also letting customers access its cool range of digital tools. Using these tools, customers will, reportedly, be able to scan the surface of their skin and a “Color IQ” number will be assigned, based on which Sephora will recommend the precise foundation, concealer and lip colours, among others.

Along with a wide product range – from cosmetics and skincare to hair care and fragrance – beauty services will also be available in the new stores.

To read more: https://www.chainstoreage.com/store-spaces/sephora-to-grow-u-s-footprint-partnering-with-treatment-services-company/

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