Danube Online – one of the largest e-commerce grocery platforms in the Kingdom of Saudi Arabia, owned by the BinDawood Group – recently shared some interesting online shopping trends of male and female shoppers using the Danube App.
When it comes to healthy-eating, in the past year, Danube Online observed an almost identical rise in demand amongst female and male shoppers for health-related products. This category includes fresh fruit and vegetables, whole grains and organic products. The trend is seen alongside a dip in demand for highly processed food amongst males and females and is in line with global trends of millennials who prefer fresh and organic food.
Across baby product categories, interestingly, data collated over the last 12 months show an increase of over 5% in male customers buying baby products. During the same period, there was a 5% decrease in Danube Online female customers ordering the same products; bringing the gender ratio buying patterns in this category more in balance.
The preferred payment methods amongst Danube App customers saw the biggest discrepancy between male and female shoppers, with men being 10% more likely to pay by credit card than women. However, over the past year there has been a huge increase in credit card payments generally across female and male Danube App customers – over 600% for women and over 500% for men.
“A great fact from our online shopping behaviour data is the gender gap narrowing across the baby product categories. From this insight, we can surmise that one of the ways new fathers in the Kingdom are supporting their wives with the arrival of new-borns is taking on the tasks of grocery shopping. Online shopping can be a convenient fast way to get these items at home and it’s a nice trend to observe,” states Majed M Al Tahan, co-founder & CEO of Danube Online.