Majid Al Futtaim to launch Carrefour Business

RetailME Bureau

Majid Al Futtaim, which operates French grocery brand Carrefour in the region, has announced that it will launch Carrefour Business later this year. It will be a business-to-business offering for the hotels, restaurant and catering (HORECA) industry, diversifying Carrefour’s existing traditional consumer-facing retailing business in the UAE.

Carrefour Business comes in response to growing demand from the HORECA industry for a ‘one stop shop’ service that can provide a wide variety of high-quality food and non-food solutions to cover their needs with convenient delivery. Apart from HORECA clients, Carrefour Business will also cater to small groceries, wholesalers, airlines and other public and private institutions.

Carrefour Business clients will be able to choose from over 4,000 products to start with, ranging from fresh and dry food to personal care products, appliances and textiles separate to what is already sold in Carrefour stores. They will also have access to products that would otherwise be unavailable in the region through Carrefour France’s Promocash wholesale range and its partners in the Rungis Market located in Paris. Large purchases at Carrefour Business will be incentivised with volume discounts.

“Carrefour Business represents another step forward in our strategy to personalise our offering to our different segmented audiences. We’re already offering consumers high-quality, fresh products at unbeatable prices with convenient delivery options. Carrefour Business will extend this offering to business customers with the added advantage of volume-based pricing and access to unique products otherwise unavailable in the UAE, wrapped in an easy ordering mechanism and a seamless delivery experience,” says Miguel Povedano, COO, Carrefour UAE and head of operational excellence at Majid Al Futtaim Retail.

Majid Al Futtaim also announced that all 13 of its hotels that are adjacent to Mall of the Emirates, City Centre Deira and City Centre Bahrain will be the first to use Carrefour Business’ solutions.