Redefining customer experience

RetailME Bureau

“Retail will not go away, it will always be here. The future will be digital and physical,” says Kroger chairman and CEO, Rodney McMullen at the National Retail Federation (NRF), The Big Show’s main stage during the opening session on January 13.

Kroger is one of the industry’s most established and highly regarded brands around experience and data that won’t stop pushing the boundaries to increase its competitive edge. Last year, the company launched Restock Kroger, its three-year plan to transform the grocery retail experience through accelerated innovation and new technology and a more data-driven effort around pricing, personalised customer communications and product assortment. The company relentlessly focuses on the customer.

The food giant has also forged new partnerships with the likes of UK’s leading digital-first supermarket Ocado, China’s e-commerce behemoth Alibaba, robotic delivery start-up Nuro, last-mile stalwart Instacart and the University of Cincinnati’s 1819 Innovation Hub.

Read the full coverage in the February edition of RetailME