Tommy Hilfiger promotes ‘See Now, Buy Now’ in fashion

RetailME Bureau

Premium fashion brand Tommy Hilfiger – owned by PVH Corp – has announced that its Spring 2019 TOMMYNOW experiential runway event will take place at Paris Fashion Week on March 2, bringing the unique experience to new audiences globally.

Tommy Hilfiger’s ‘See Now, Buy Now’ platform – TOMMYNOW – will continue to evolve through innovative and immersive experiential content fused with live experiences accessible to both virtual audiences globally and those attending in person. This approach reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions in Shanghai for Fall 2018, in Milan for Spring 2018, in London for Fall 2017, in Los Angeles for Spring 2017 and in New York City for the Fall 2016 debut.

Following the success of the first five TOMMYNOW shows, the Spring 2019 experiential event will continue to build upon Tommy Hilfiger’s signature ‘See Now, Buy Now’ format. All runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including Tommy Hilfiger’s online and offline stores, select wholesale partners and social media.

“TOMMYNOW has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally,” states founder Tommy Hilfiger. “For Spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative ‘See Now, Buy Now’ experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, along with the city’s iconic elements for a truly unforgettable runway event.”