A new sneaker destination to open at The Dubai Mall

RetailME Bureau

A new sneaker and streetwear destination called The Social Foot is all set to open in The Dubai Mall. The new store is situated on the ground floor of the mall, next to the Dubai Ice Rink.

The Social Foot will provide an immersive in-store shopping experience where it’s all about getting access to the latest sneaker drops and discovering streetwear brands from around the world. Set amongst exposed concrete and specially designed display boxes, customers can expect to find a range of hyped footwear releases, unique fashion brands, accessories and shoe-care products.

“Whether you are a bona fide ‘sneakerhead’ or just fancy dipping your toe in, we will have something for everyone at The Social Foot. We aim to be a lifestyle space in The Dubai Mall dedicated to celebrating sneaker and streetwear culture,” says Siddharth Jham, managing director – Sports & Lifestyle at Al-Futtaim.

Visitors can expect to see a unique range of footwear and apparel from a selection of global brands. The concept will also be the first in the region to launch African heritage streetwear brand Daily Paper. The Social Foot will house exclusive styles from heritage brand Hummel and high-end sneaker label Filling Pieces.

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