JRG Dubai set to launch two new dining brands this year

RetailME Bureau

Home-grown restaurant management company, JRG Dubai, is launching two brand-new dining concepts at Dubai Hills Golf Club in the heart of the prestigious Dubai Hills Estate – the lifestyle destination only 15 minutes from Downtown Dubai and City Walk.

The new outlets represent the first formal collaboration between JRG Dubai – the name behind iconic Dubai hospitality brands such as Pierchic, Pai Thai, Trattoria Toscana, The Noodle House and Flow – and master developers Emaar Properties and Meraas.

Featuring stunning views of the magnificent 18-hole championship course in Dubai Hills Estate, the Dubai Hills Golf Club outlets overseen by JRG Dubai include The Duck Hook – a ‘sporting country-style gastropub’ – and Hillhouse Brasserie, an upmarket boulangerie and brasserie.

Both concepts are set to launch this year. The Duck Hook is slated to open by mid-November, while Hillhouse Brasserie plans to open its doors early December.

The magnitude of the projects has seen JRG Dubai employ the same world-class hospitality team which brought international brands The Ivy and Rivington Grill to Dubai. According to Emma Banks, managing director of JRG Dubai, guests at The Duck Hook and Hillhouse Brasserie can expect the same inimitable and unique style, service and attention to excellence.

“These exciting new concepts will become the culinary heart and lifestyle soul of this stunning new residential and leisure super community,” she says. “While both new concepts will offer relaxed yet refined dining options, guests can be assured of the same signature brand elements common across JRG Dubai outlets – they will be top-quality, guest-orientated and underpinned by the group’s commitment to sustainability and environmental responsibility.”

The Duck Hook promises an upgrade on the typical ‘19th Hole’ experience, with classic gastropub favourites re-imagined by JRG Dubai’s award-winning culinary team. A characterful, raffish pub-style venue themed on country pursuits, The Duck Hook will offer classically indulgent pub grub meets modern European fare, while draught hops and an artful selection of house tinctures will appease diners.

Hillhouse Brasserie is a chic and casual all-day eatery and community hangout. During the family-friendly day vibe, Hillhouse Brasserie will serve great coffee and honest, hearty food. As the sun goes down, Hillhouse Brasserie will morph from a homely boulangerie into a buzzing brasserie where a focus on quality will align with value for money. With a dramatic backdrop of Downtown Dubai, Hillhouse Brasserie will be a new Insta-worthy spot for afternoon tea lovers.

As per JRG Dubai’s group-wide focus on sustainability, both new restaurants will source local ingredients where possible, avoid single-use plastics and offer filtered local water rather than imported water.