Robinsons to launch loyalty programme in November

RetailME Bureau

Luxury fashion department store, Robinsons – operated by Dubai-based retail conglomerate Al-Futtaim – is set to launch an exclusive two-tier loyalty programme that will offer customers the benefit of various offers and deals. Officially launching in November, the programme demonstrates Robinson’s wholesome commitment in providing customers with a truly rewarding shopping experience.

The programme is designed in the form of a two-tier system, where customers receive points depending on the amount they spend. The card is valid for life, making reaping rewards an endless boon. Each time a customer spends AED1 he/she receives 1 point. With time, customers are made to be eligible for a White Diamond tier or a Black Diamond tier. Customers need to spend AED1,000 or more in one transaction to be eligible for the White Diamond tier. Customers are eligible to receive the Black Diamond card primarily, only after being a White Diamond card holder.

For the big spenders who like their closets stocked with the most up-to date apparel, the Black Diamond tier is something they can look forward to. Customers who make purchases from AED15,000 or more, are made to be eligible for the Black Diamond tier – the card will only be valid for one year since its date of acquisition.

Moreover, black card holders will be entitled to 5% discount all year round, across all purchases and can also enjoy private sales, exciting food offers in all Robinsons outlets as well as a complimentary consultation and medical facial at Lutetia clinic.

“We are very excited to launch out two tier loyalty card programmes for our frequent customers at Robinsons,” says Usama Qassem, head of marketing at Robinsons. “We would like to reach out and strengthen our already existent relationship with our shoppers, who have acted as the driving force before the success of the brand. As a token of our appreciation, we have designed this programme to reward our most loyal of customers.”

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