Dubai-based high street fashion brand, Splash Fashions has announced the launch of #InFashion, its first campaign as part of a new, forward-looking brand direction. This campaign marks the brand’s commitment to collaboration with the community, moving the retailer away from its recent celebrity phase.
#InFashion is inspired by Splash’s mission to forge close relationship with its consumers, telling the stories originating from the cities, streets and faces of the region, championing the freshest creative catalysts across fashion, design, music, art and sustainability.
The first two faces selected to partner with Splash in this way are Tarek AlHarbi and Taim Al Falasi, who feature as part of the #InFashion campaign footage, which includes a brand film, product films and imagery. The brand is calling out for additional faces for a direction that is powerful, expressive and maintains a deep relevance with its consumers, evidenced in digital content, but also through new store layouts, merchandising and product displays.
One key action in support of the local community in recent years has been support for the environment and manufacturing chain, with Splash selling over 22.4 million sustainable products in the past five seasons. With the new #InFashion campaign, Splash further widens its support for the Middle East, continuing to challenge and change the face of fashion in the Middle East.