Dubai-based electronics retailer, Jumbo Electronics has announced a series of new digital retail initiatives especially targeted towards millennial and digitally-savvy buyers. Jumbo allows its customers to buy a digital gift card which can then be redeemed online or offline. The Digital Gift Card can be purchased by logging on to www.jumbo.ae/giftcard within few seconds or at any Jumbo stores.
These initiatives are a part of Jumbo’s vision to provide a seamless digital and physical retail experience. Jumbo has also launched a Digital Raffle feature at its bricks-and-mortar stores as well as e-commerce platform. With the launch of the digital initiatives, Jumbo is the only omnichannel technology retailer in the region that is offering a complete digital experience.
“Our e-commerce business has been growing at an exponential growth rate of over 250% per year. It is important for us to provide a fully digital platform that allows our customers to be able to not only buy gift cards digitally, but also participate in our raffle-based promotions online. We have also added the concept of Endless Aisle in our stores allowing customers to check out from anywhere in the store for products that will be delivered to their desired location free of charge,” says Kiran Borkar, head of e-commerce, Jumbo Group.
Jumbo’s Digital Gift Card will allow customers the chance to buy products online or in-store and redeem it either at Jumbo’s online store or at any physical outlets. The Digital Gift Card and the Raffle Coupon are delivered in the form of an e-mail or SMS and includes a barcode and a unique code. The gift card can be used to purchase the gift online or at the store and is valued at AED50 / AED100 / AED200 / AED500.
Jumbo’s digital initiative is in line with the company’s mission to reduce the usage on paper and support the UAE Government’s vision for a digital future.