UAE-based payment solutions provider Network International has announced the launch of ‘Go-Online’, an e-commerce platform, powered by Shopmatic, targeted at local small, medium and start-up businesses.
“As part of our commitment to enable commerce in the region, our aim is to enhance the e-commerce ecosystem by offering potential entrepreneurs a ready world-class platform with an integrated payment gateway. Go-Online will hasten go-to-market for smaller e-commerce entrants, enhance customer acquisition and instil confidence in shoppers looking to purchase online. We believe our efforts are aligned to the vision of the UAE government as we lend support to the SME sector, the backbone of our economy,” says Samer Soliman, managing director – Middle East, Network International
UAE merchants using Go-Online can create their own web store and start selling their products in an easy user-friendly manner. Go-Online’s interface can be customised to cater to specific audience groups and offers 60+ ready-made design templates that allow simple product uploads and edits. The templates are mobile responsive, ensuring that the online store automatically displays well on any digital device (desktop, mobile or tablet).
According to industry analysts Frost & Sullivan, e-commerce is a megatrend for businesses in the UAE, valued close to $10 billion. As smartphone penetration rates in the nation continue to rise, e-commerce and mobile-commerce are tipped to grow further with online shoppers now representing 62% of the UAE’s population.
“The partnership with Network International is a significant step in enabling digital commerce for the growing e-commerce markets of the Middle East and Africa. This marks the entry of Shopmatic in one of the most exciting emerging e-commerce markets and continues to cement our commitment to supporting SMEs and entrepreneurs in their online commerce journey,” adds Anurag Avula, CEO of Shopmatic.
In another significant move, Network International has partnered with Alipay, one of the world’s largest online and mobile payment platforms, to provide seamless payment services to Chinese shoppers in the UAE.