Abu Dhabi to host International Franchise Exhibition in October

RetailME Bureau

Abu Dhabi Chamber has announced that it will host the sixth International Franchise Exhibition (IFE) at the Abu Dhabi National Exhibition Centre on October 16 – 17, 2018, with major international brands and companies taking part.

As an essential business-first event, the IFE 2018 provides a platform for meeting the demands of the growing franchise sector and represents a significant opportunity for companies to improve their performances and portfolios. The Exhibition allows international and multinational companies to expand their investments, in turn providing support for the local and regional business environment and contributing to sustainable economic development.

More than 150 international and local companies across ten key sectors are expected to exhibit in this year’s IFE, which builds on the notable successes and momentum gained over previous editions. Last year, the fifth edition of the IFE received significant support from 12 international agencies specialising in franchises, and the event attracted more than 3,600 visitors, 120 companies and 300 brands.

“Now in its sixth edition, the exhibition will continue contributing to the realisation of plan Abu Dhabi. By attracting and developing local and international business, this event forms the main pillar of Abu Dhabi Chamber’s strategy and contributes to our broader goals of sustainable economic diversification. The IFE provides businesses with unique opportunities to expand their presence and investments in the UAE and the wider Middle East region, as well as supporting youth and local entrepreneurs to benefit from franchise projects,” says Mohamed Helal Al Muhairi, director general of Abu Dhabi Chamber.

“With the Exhibition, our main goal is to highlight the promising opportunities available through this growing sector. Representing the main tool for investors and entrepreneurs alike, the franchise model is effective and competitive. SME’s, which are the backbone of economic activity, can capitalise on the opportunities provided by the exhibition to hear global experiences and the latest international practices from throughout the franchise sector,” adds Al Muhairi.

IFE provides opportunities for local and international companies to explore several fields, including tourism, hospitality, trade, health, education, food and beverage, and retail.