Max Fashion launches it’s first-ever abaya collection

RetailME Bureau

Value fashion retail Max Fashion, part of the retail conglomerate Landmark Group, launched it’s first-ever abaya collection called Reem. Blending aesthetic elegance with modest styling, the abayas are available in classic blacks, refined blues and discerning burgundy.

The newly launched collection is adorned with delicate lace trims, rich floral embroidery and distinctly bold belts. Be it loosely draped or fitted comforts, simple solids or decorative styles, there is something for every woman.

“We are pleased to broaden our fashion range across the Middle East through the launch of Max’s abaya Collection. It not only celebrates tradition, the collection marries elegance with style,” says Max Fashion CEO, Ramnathan Hariharan. “We are excited to launch before Ramadan this year and look forward to expanding the line in collections to come.”

Starting March 15, the new abaya collection will be available on Max Fashion’s web store.