UAE-based Arabian International Fashion introduced Your Arabian Doll a year ago with its own store at Dalma Mall, Abu Dhabi. Your Arabian Doll, unlike other dolls, offers its little customers a choice to personalise their dolls.
“Our product started doing well at the Dalma Mall store and got this opportunity to conclude an exclusive strategic partnership with Hamleys, one of the best toy shops in the world. So we expanded to Hamleys, The Dubai Mall and recently to Hamleys, City Centre Mirdif and Hamleys, Yas Mall. From the very first day at Hamleys, our brand has performed extremely well with customer response exceeding expectations,” says Mazen Chedid, founder & CEO, Your Arabian Doll.
“We are currently focusing on our regional expansion while aligned with Hamleys’ plans and UAE 2020. The brand Your Arabian Doll also underwent rapid product category expansion, including the unique selling point (USP), which is catering to all age groups and high quality matching girl and doll dresses. We also have a line of custom-made wooden doll furniture, a variety of doll character shapes and sizes and premium clothing, shoes and accessories line,” he adds.
Chedid points out that Your Arabian Doll is the only authentic custom-made Arabian high-end doll brand with the highest quality material with near natural hair and other features, as well as a variety of personalisation options to cater to customers of all ages and nationalities. The brand functions more as an educational experience than just a product and its core objective is to encourage every girl to believe in her ambitions and become her best self.