Dubai Festival City to launch second IMAGINE show

RetailME Bureau

After unveiling a magical 360-degree entertainment experience IMAGINE late last year, Dubai Festival City is all set to launch another new show, IMAGINE – A Child’s Dream, next month.

“The new show will really demonstrate what our global attraction, IMAGINE can do. Our shoppers will be amazed at the technology that brings this story to life – something that they have never seen before,” says Steven Cleaver, director, shopping centres Dubai, Al-Futtaim Group Real Estate.

First unveiled in December 2016, IMAGINE plays out a 360-degree story across the Festival Bay every evening using light, lasers, fire, bubbles, water and so much more. From May 4, IMAGINE’s new show, ‘A Child’s Dream’, will take customers on a wonderful journey through the vibrant imagination of a young child – with airplanes, magical whales, mystical treehouse and giant dancing robots.

Since its launch, IMAGINE, which holds the Guinness World Record for the largest water screen projection in the world, has drawn in an ever-growing crowd of thousands of local and international spectators to Festival City every week. At the launch event, Dubai Festival City will be attempting a second Guinness World Records for ‘the largest permanent projection mapping in the world’, making it a truly one-of-a-kind show.