Max Fashion announces digital transformation

RetailME Bureau

Landmark Group’s value fashion brand Max Fashion has recently undergone a digital transformation to simplify and enhance the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of innovative services that continue to build on its regional success.

The brand’s digital transformation is underpinned by the launch of its new online shopping website ( and cutting-edge applications for iOS and Android devices. Max also launched a way to shop directly from their Instagram account – maxfashionmena.

Max has transformed the shopping experience of its customers by offering a wide variety of women, kids and men’s apparel and accessories including footwear and household products, all at the click of a button. Response to the new site has been phenomenal with over 2.5 million page views since it went live on November 24, 2016. The site also offers free delivery on orders above AED200 for all online purchases.

“The world is going through a major transformation thanks to the availability of smartphones and improved mobile connectivity, making retailers rethink their approach to delivering on their customers’ needs and expectations,” says Tanya Todd, CEO, Max Fashion. “By listening to our customers and understanding their shopping preferences, we are able to maintain market leadership by providing great fashion products, coupled with world-class customer experiences. Whether its innovation in product or in design at the retail level or in the way we interact with our customers through our digital channels, our goal is to offer customers the most rewarding experience in value fashion.”

Max also recently launched #MyMaxStyle to inspire the youth today to share their looks using the hashtag and stand a chance to get featured on Through this initiative, Max wants to target and inspire their growing customer base of millennials across the region.

Max will soon launch its own ‘click and collect’ service, allowing customers to make online purchases at their convenience and choose to collect their items at their preferred Max store.

Max also introduced its ‘in-store kiosk’ concept at its flagship stores, providing customers with easy access to the entire range of Max products, if a customer couldn’t find her/his size or colour she/he could order them online from the store and get them delivered to their doorstep. Customers can also continue to enjoy other great online and offline services such as next day delivery, cash on delivery, easy and fast one touch pay and check out, a 30-day returns policy, allowing customers to return products via courier or via Max stores, thus making returns convenient even while shopping at

Further Max has now linked online purchases to Landmark Group’s loyalty programme, Shukran, memberships, making it easy to earn and redeem Shukran points across online and offline platforms, thereby providing an omnichannel shopping experience.