Les Néréides Paris now in Dubai at City Walk Boulevard 2

RetailME Bureau

French luxury costume jewellery concept Les Néréides Paris has forayed into the Middle East with its first boutique in Dubai at Meraas’s City Walk Boulevard 2.

Set up in the year 1980 in Nice, France by founders Pascale and Enzo, today the brand has boutiques and franchises around the world.

“Bringing Les Néréides Paris to the Middle East with the first store at City Walk Boulevard 2 in Dubai has been an exciting business dynamic and we are certain that the prospects for the brand are very positive,” says Reya Sajnani, managing director, Formidable Fashion L.L.C that holds the brand’s franchise rights.

“Les Néréides has been around since 1980 and the passion that goes into designing the jewellery by Pascale and Enzo shine through the exquisite pieces they create. We are already experiencing a very good response at the store and look forward to the years ahead,” she adds.

With a keen eye for detail, the creations exude French refinement. Pure lines, harmonious colours and high quality materials mixed with meticulous work give way for all handmade and hand painted jewellery. Each piece is an alignment of tradition and modernity, while demonstrating a permanent quest for innovation.