ECity continues its expansion with the opening of ninth store in the UAE

RetailME Bureau

UAE-based multi-brand electronics retailer ECity, part of the Al Batha Group of Sharjah, opened its ninth store in the UAE today. The newly opened outlet, which is located at Dalma Mall in Abu Dhabi, was inaugurated in the presence of ECity senior officials and representatives from various partners. The store features the company’s rebranding initiative, including the new logo and identity.

Jaouad Dakir, CEO, ECity, with over 22 years of industry experience is at the helm of the company’s move to strengthen its leading position in the consumer electronics retail segment.

“We are pleased with the opening of this new store, which features our new redesigned logo and identity. Our rebranding initiatives reflect our one-of-a-kind specialty consumer electronic concept and ably complement our expansion strategy. All our stores will be redesigned to improve the overall customer experience,” says Dakir.

“Consumers today have demonstrated an increased preference for all things compact and multifunctional – a trend that has set the tone of experiencing the future of electronics and what it can offer. The trend also reflects our continued investment and commitment in the retail industry, as well as our dedication to provide only the best quality experience for our customers,” he adds.