Mall of Qatar welcomes retailers ahead of launch

RetailME Bureau

Doha-based new shopping destination Mall of Qatar (MOQ) organised a welcome aboard event for all major anchor retailers and future tenants on May 31.

The event showcased MOQ at an advanced stage of completion with a site tour that detailed the readiness to the retailers. It also marked the beginning of the countdown with over 100 retailers already shop fitting, with more than 200 expected to start fit out in the coming few weeks.

Ahmed Al Mulla, CEO of Mall of Qatar extended a warm welcome to the gathering and highlighted the uniqueness of the mall that is all set to transform consumer experience. “The nation’s mall will be a jewel in Qatar’s National Vision 2030, a super-regional mall that will be placed on the world tourism map. The Mall of Qatar management is committed to this vision and to build and maintain strong leadership in order to meet our partners and customers’ expectations,” he says.

“Today marks the beginning of our journey to share with you the vision, mission, brand story and messages we’ve created that will be our promise to deliver to the consumers’ needs and hopes. This is just the beginning of our journey…hereafter, we will endeavour to ensure that we keep raising the bar, bringing most enjoyable and exhilarating experiences at MOQ,” adds Naomi Sargeant, marketing director of Mall of Qatar.

“We are gathered here because we all have one thing in common: a mission to build together a great new retail and leisure destination in Qatar. Without you, the retailers, we stand alone in a building. Our job now is to bring these walls to life, to create a great experience that our customers will tell each other about. Consumers will not connect with us unless we can fulfill that promise and give them what they need and aspire for,” states Rony Mourani, general manager of Mall of Qatar.

“The business of being a mall operator is about bringing the retailer and the consumer together. Our vision is to become a landmark within Qatar and the region…to become a destination and an attraction that draws visitors over and over again,” observes Shem Krey, managing director of Mall of Qatar.

“We promised to deliver more than just a mall to our retailers, and to date we have achieved this. Now we hand over the mall to our partners and open our doors to let them join our journey, to speed up the fit out stage and to ensure our opening date of October 29 is achieved together,” he concludes.

Later in the evening, Ahmed Al Mulla, Shem Krey, Rony Mourani along with Moutaz Al Khayyat, chairman of the board and president of UCC Holding, and Ramez Al Khayyat, CEO and group vice president of UCC Holding, presented the ‘Welcome Aboard’ trophies to all brand operators.