Braun boutique opens on Jumeirah Beach Road

RetailME Bureau

A Braun boutique, spanning 3,000 sqft, opened today on Jumeirah Beach Road.

The beauty and grooming products brand is part of the P&G Group, and franchised in the UAE by The New Store LLC, a Mustafa bin Abdullatif Holding LLC Company, which has been Braun’s exclusive partner in the UAE for almost 60 years.

The boutique features all of Braun’s high-end products, while also offering first-of-its-kind experience kiosks allowing visitors to experience Braun’s products and services through live demonstrations, workshops as well as get the best of beauty trends from the studios’ in-house experts.

“Braun and P&G are already household names in the UAE, as customers are always looking out for the highest quality. This is a testament to the value and positioning that these brands have to offer,” says Mostafa Eshaq, executive director, The New Store LLC. “We are very excited about this new collaboration with Braun to bring the best of beauty and grooming care for the UAE residents. We are confident that this is the start of what we foresee as a long standing cooperation.”